the shop

Store opening soon.

Nothing here yet. We're getting things ready. When the doors open, you'll know.

A fisherman in a ReelFresh tee sitting on the sand with his rod, looking out at the water at golden hour
the shop, coming soon

The shop opens with the first drop.

Nothing is for sale yet. That's on purpose. Here's the line, what each piece is for, and the door to hear first when it's real.

A woman in a ReelFresh polo holding a rod at the water's edge, the freshener hanging from the reel
the line

Three ways in.

A hanging air freshener shaped like the fish we chase. It rides in the truck, hangs in the boat, clips to the pack, and carries the tribe with it.

COMING SOON The ReelFresh striped bass freshener hanging from a spinning reel, the water sparkling behind it
No. 1

The Freshener

The striped bass. One freshener, hung where you need it: the mirror, the console, the rod, the pack. The one you hand a friend.

SingleNot for sale yet
COMING SOON The ReelFresh striped bass freshener clipped to a wet, curly-haired dog's collar
No. 2

The Three Pack

One for your truck. One for your boat. One for somebody who needs it more than you.

The one most people start with.

ThreeNot for sale yet
AFTER THE FIRST DROP The ReelFresh freshener swinging from a reel as a fisherman casts into the low sun
No. 3

Numbered Drops

Limited runs, each one numbered, offered to the tribe before anyone else sees them. Announced by email, gone when they're gone.

LimitedLater
Two friends in ReelFresh shirts talking on the beach, a surf rod between them
why three
The third one isn't yours.

Two are for you: the truck and the boat. The third is for the one who's been quiet lately, the friend who hasn't been out in a while, the person who needs the water more than you do this week. Hand it over. That's the whole idea.

Where it flows back

A share of every pack flows back to the tribe's mental health causes. The exact figure, and who receives it, gets published on this page the day the first check clears. Not before.

Be first.

Nothing is for sale yet. Leave your email and we'll let you know the day the doors open.

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